Young people looking for no-strings-attached sex who don't want to go through the rigmarole of chit-chat online are looking forward to the launch of a new app next week.
Pure, which has been described as 'bringing Seamless to the bedroom', offers sex on-demand by simply asking users their gender and the gender of their preference, whether they can host and then shows them potential partners who answer 'Okay' or 'No Way'.
Pending approval by Apple's App Store, Pure's intentionally soul-less and potentially dangerous approach to hook-ups has no profiles, no chat sessions before-hand and deletes unfulfilled requests after an hour.
No-Frill Thrills: Pure removes the need for chatting online and sets up couples for sex in their area immediately
Markedly different from more traditional internet dating sites such as Match.Com and OkCupid, Pure is also a departure from newer apps for anonymous sex hook-ups such as Tinder and Bang With Friends.
All these apps and sites require some kind of profile and online conversation to get to know the potential date better.
Breakthrough: In January of last year, Roman Sidorenko and Alexander Kukhtenko (pictured) had an idea to break their sexual dry spells - to create 'Pure' as an app for no-thrills-not-strings attached sex
However, Pure, created by Roman Sidorenko and Alexander Kukhtenko removes all of that and simply provides two people who want to have sex based on their image online the ability to arrange a meet-up.
'People are becoming comfortable with a format of online dating that once sounded scary,' said Dan Slater, author of Love in the Time of Algorithms.
'If these new location-based, on-the-fly apps are largely for hooking up ... perhaps more people out there are looking for quick sex than had been originally thought.'
Of course, online apps to arrange no-strings-attached sex are nothing new.
Grindr has become a staple of the gay community since its launch in 2009 and became so successful that it directly influenced Tinder and Bang With Friends for heterosexual people.
Grindr has become a staple of the gay community since its launch in 2009 and became so successful that it directly influenced Tinder and Bang With Friends for heterosexual people.
Indeed, Tinder is currently at the center of take-over rumors in Silicon Valley and Pure managed to raise $200,000 in investment funds for its launch.
'We wanted an easy way to find sex, basically,' said Sidorenko to New York Magazine.
'It’s very interesting to see what Fifty Shades of Gray did for the pleasure-products industry,' said Sidorenko.
To much Chat? Tinder was inspired by the success of Grindr - an app that allowed the gay community to meet up for sex after finding each other online
'When that book became a monster hit, it became okay to talk about BDSM stuff. It became okay to buy sex toys. This is the way the dating industry will be changed.'
Appealing to all genders and orientations, the appeal of Pure will be to cut down the basics of sex to the essential ingredients, such as gender, age, appearance, location and availability.
A key component of Pure will be removing the hurt of rejection by showing its users only the matches who have clicked 'Okay'.
However, the art of seduction does not seem to have died a complete death.
Traditional online dating site Match.com raked in profits of $205 million last year - showing that people don't necessarily want to skip the 'getting to know you' part of a sexual relationship.
Bang with Friends has been equally successful - however, it too focuses on chatting online rather than simply meeting for sex
'These apps are tapping into this perception that people are looking for casual sex, but most people are using these apps as a gateway to something longer term,' says Lauren Kay, the founder of the Dating Ring, a start-up that pairs algorithmic date-finding with old-fashioned in-person matchmaking.
While Pure is focusing its efforts initially on the gay market, it hopes to eventually open up the bi, straight and polyamorous markets very soon afterwards.
They will church $9.99 for a day pass - allowing users unlimited requests for 24 hours.
Eventually, Pure want to tap into the female demographic and are planning a series of marketing events in New York bars in the coming weeks.
However, Harry Reis, professor of clinical psychology at the University of Rochester says that the online dating market is presumptuous about no-strings-attached sex.
'Just because a person isn't interested in monogamy doesn't mean they're interested in having sex with anyone and anything,' he said to the New York Magazine.